Business Intelligence, Analytics, and Data Science: A Managerial Perspective 4th Edition by Ramesh Sharda, Dursun Delen, Efraim Turban
Business Intelligence, Analytics, and Data Science: A Managerial Perspective 4th Edition was published by Pearson on January 13, 2017, and provides a solid foundation in business intelligence for future managers. The book is available in both print and digital formats. Book Details
- Authors: Ramesh Sharda, Dursun Delen, Efraim Turban
- Publisher: Pearson
- Publication Date: January 13, 2017
- Edition: 4th Edition
- Print ISBN-13: 978-0134633282
- Print ISBN-10: 0134633288
- Digital/eTextbook ISBNs: 9780134635248, 0134635248, 9781292220543, 9780134635316
- Print Length: 512 pages
Content Overview
The 4th edition is designed to help managers understand and leverage data analytics for decision-making.
- Structure: The book is reorganized around three main types of analytics: descriptive, predictive, and prescriptive.
- Focus: It emphasizes a managerial approach, covering essential concepts in business intelligence (BI), data visualization, big data, and predictive analytics.
- Learning Aids: The text includes real-world case studies, exercises, and discussion questions to illustrate practical applications of BI across various industries like finance, healthcare, and marketing.
- Companion Website: Additional resources, including links to software, tutorials, and data mining exercises, are available on the text's companion website (dssbibook.com).