Consumer Behaviour 5th Edition By Michael Solomon, Russell-Bennett, Josephine Previte, Ryan Payne eBook PDF
Consumer Behaviour: Buying, Having, Being (5th Edition) by Michael R. Solomon, Rebekah Russell-Bennett, Josephine Previte, and Ryan Payne is a premier Australian-adapted marketing textbook published by Pearson Australia. The book explores how individuals select, purchase, use, and dispose of products to satisfy their needs and identity. [1, 2, 3]
Core Text Overview
- Authors: Michael R. Solomon, Rebekah Russell-Bennett, Josephine Previte, and Ryan Payne.
- Core Framework: Structured around the "Buying, Having, and Being" model.
- Key Themes: Incorporates contemporary shifts like digital commerce, sustainability, wellbeing, and post-COVID-19 market dynamics.
- Format: Available as an interactive digital textbook emphasizing active student learning. [1, 2, 3, 4, 5]
Book Structure & Chapter Breakdown
The textbook is divided into four critical sections spanning the foundational psychology to macro socio-cultural elements of consumer behavior: [1, 3]
The text is structured into four main sections: Foundations (Ch 1-2) covering ethics and consumption, Hearts & Minds (Ch 3-7) exploring psychology and motivation, Decisions (Ch 8-10) focusing on choices, and Social Settings (Ch 11-14) covering cultural influences. [, 2]
Key Features
- Multi-perspective Lens: Integrates cognitive, emotional, and cultural viewpoints.
- Local Focus: Combines Australian/regional trends with global insights.
- Ethical Coverage: Addresses consumer behavior issues and marketing pitfalls. [1, 2]
Updated: Tue, 12 May 2026 04:03:08 +0300