Marketing and Management Defined, Explained and Applied 1st Edition By Malliga Marimuthu eBook PDF
Marketing and Management: Defined, Explained and Applied (Custom Edition), 1st Edition is a specialized academic textbook compiled for higher education institutions like La Trobe University. The book is available in digital format on Amazon India and published through Pearson Learning Solutions. [1, 2]Book Overview & CompositionThe textbook is a targeted compilation that merges core theories of consumer value, market planning, and organizational psychology: [1, 2, 3]
- Compilation Sources: It combines foundational chapters from Principles of Marketing (by Armstrong, Kotler, Adam & Denize) and Management: The Essentials (by Robbins, DeCenzo, Coulter & Woods).
- Key Contributors: The text includes content from prominent academic authors such as Gary Armstrong, Philip Kotler, Stephen P. Robbins, and David A. DeCenzo. Dr. Malliga Marimuthu is associated with the coordination or teaching framework of this curriculum path.
- Core Objective: It bridges the gap between creating customer value (marketing) and coordinating organizational resources to deliver that value (management). [1, 2, 3, 5]
Core Concepts Covered1. Marketing Fundamentals
- Customer Value: Focuses on the social and managerial processes used to build profitable, value-laden exchange relationships.
- The Marketing Process: Outlines a multi-step model to analyze environments, understand consumer needs, and capture value in return.
- Strategic Tactics: Integrates market research, segmentation, branding, positioning, and the execution of the traditional marketing mix. [, 2, 3]
2. Management Essentials
- Organizational Psychology: Introduces the use of scientific psychological methods to solve practical workplace and human behavior challenges.
- Strategic Structure: Covers internal process optimization, metric tracking, and aligning management objectives with broad corporate growth. [1, 2]
How to Access the Book
- Digital Version: You can purchase or preview the Kindle eTextbook directly via Amazon.
- Academic Syllabus: Educational resources and the official textbook structure are cataloged on Pearson Australia. [1, 2]
Updated: Tue, 12 May 2026 05:00:02 +0300