MKTG Principles of Marketing 6th Canadian Edition By Charles Lamb, Joe Hair, Carl McDaniel, Marc Boivin, David Gaudet
MKTG Principles of Marketing, 6th Canadian Edition by Charles Lamb, Joe Hair, Carl McDaniel, Marc Boivin, and David Gaudet, is a widely available textbook published in early 2024. It is available for purchase in both print and digital eTextbook formats, including options bundled with the MindTap learning platform. Purchasing OptionsThe book is available for purchase from major retailers and the publisher. The primary print ISBN is 978-1778410390, and the primary eTextbook ISBNs are 978-1778413919 and 978-1778413902.
| Merchant | Format |
|---|---|
| Cengage | Paperback and eTextbook options, including MindTap access cards. |
| Amazon.ca | New and used paperback versions are typically available. |
| VitalSource | Offers various eTextbook rental and purchase options. |
| Local Retailers | Used copies might be available via local marketplaces or college bookstores (e.g., as seen on Facebook Marketplace for CA$60). |
Key Details
- Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel, Marc Boivin, and David Gaudet.
- Publisher: Cengage Canada (Cengage Learning Canada Inc.).
- Publication Date: Published in January 2024 (Copyright 2025).
- Print Length: 416 pages.
- Features: This edition focuses on engaging layout and design, incorporating over 175 new photos and figures, new feature boxes, and a new continuing case featuring the Canadian company Awake Chocolate, to help students apply concepts to real-world practice.